TOXIC Fried chicken

Fried chicken

TOXIC-11.jpg

 

American Toxic Fried Chicken Shop, TOXIC itself is a very personal and adventurous name. In the new scheme, the original X's visual tension symbols and skull pattern personality elements are retained, which are simplified to make it more concise and modern.

At the same time, it reduces the difficulty of making process level performance when landing at the later stage.

The minimalization and geometrization of skull patterns will bring more modern dull feelings, which is now a very pleasant form. Some Bauhaus style, which retains personality elements, also improves the acceptance of skull elements. The organic curve form of skull seems to be round also adds unique details to the graphics.

The overall rigorous, concise and symmetrical form and organic treatment improve the overall visibility and timeliness.

美国Toxic炸鸡店,TOXIC本身是一个很个性及冒险的名字,在新的方案中保留了原来X的视觉张力符号及骷髅图案的个性元素,做了极简化处理,使其更加简洁及富有现代感;

同时降低了在后期落地时工艺层次表现的制作难度;

骷髅图案极简几何化后会多出一些现代呆萌的感受,是现在很讨喜的一种形式,有些包豪斯的风格,即保留了个性的元素也提升了骷髅元素受众接受度,骷髅看似正圆的有机的曲线形式也为图形增加了独特的细节;

整体严谨简洁对称的形式加有机的处理提高了整体的耐看度及时代性。

 

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